Ultrasound Anti-Sale for Breast Cancer Awareness Month
Results from Ultrasound's Breast Cancer fundraiser.
In October 2019, I made my previously-paid-but-now-free volume HUD tweak, Ultrasound, paid again to raise money for the Canadian Cancer Society. Dubbed an ‘anti-sale,’ the promotion raised the cost of the tweak to US$5.00. You can read more about it in the Reddit post I made announcing it.
Introduction
October is Breast Cancer Awareness month: it’s hard to find someone that hasn’t been affected by breast cancer in one way or another. Whether you, a family member, or someone else you know, there’s a good chance it’s touched your life in some way or another. I know it’s touched mine. In Canada, 1 in 8 women are diagnosed with breast cancer in their lifetime.
Ultrasound is a very popular tweak, and I made it free in June so that everyone who wants it use it. My goal with this anti-sale was to turn that popularity into something good, together!
The Canadian Cancer Society funds groundbreaking research on cancer to help save lives, provides support services for those affected by cancer, and advocates for those with cancer. On top of that, they are the largest support system in the country.
The Results
In total, we donated CA$890.07, which will count for approximately CA$1,780.14!
If you donated to this cause, either through this anti-sale or independently, thank you for your donation!
I’m really proud of what we were able to achieve here. I hope that this money, combined with the donations of many other generous people, can help fund support and research to help people inflicted with this horrible disease.
Full Breakdown
In the spirit of transparency, here’s a full breakdown of how that amount came to be:
- Throughout this last week, 74 generous people bought Ultrasound to donate. This added up to a grand total of US$370.00, before PayPal fees, as you can see from this screen grab of the Dynastic Repo statistics page.
- I started with a new PayPal account. At this point, it has a total of US$333.46 from purchases after the fees PayPal takes.
- Since I promised that I would match donations, I transferred US$370.00 from my bank account (linked to another PayPal) to match everyone’s purchases. There was no PayPal fee incurred on this transfer. With the donations matched by me, the total was now US$703.46.
- As the donation will be made in Canadian Dollars, I converted the balance from USD. The new total is CA$890.07 minus PayPal’s conversion fee.
- From there, I donated the entire balance of the PayPal account. You can see the receipt from the CCS and the PayPal transaction receipt:
Since the CCS also has donations matched during Breast Cancer Awareness Month, our donation counts as double! In total, that means CA$1,780.14 for a great cause.